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Farringdon Road, 33
TOP-4 among agencies in IT Rating
Contextual advertising is a unique type of advertising within search engines or other PPC management services. Your ad is displayed for a fee in a specific place on the search page (SERP) or partner websites. Immediacy is one of the most important advantages. Clients show up immediately after the campaign launch but have got a reasonably high prime cost. Your advertisements shall stop showing if the advertising company’s balance becomes zero.
Such Google Ads services are indispensable if you have got a brand-new website, want to get results from an SEO launch immediately, or need to attract a different target audience. This ad can also help show up higher in the search for various aggregator sites (for instance, Prom or OLX), which cannot be repositioned with the help of SEO. In general, the primary purpose of contextual advertising is the principle of ‘right here, right now’.
Types of custom ads:
- CPA audit
- search campaigns;
- Discovery Ads;
- Smart banner campaigns;
- remarketing campaigns;
- setting up analytics systems;
- setting up conversion tracking
What is included in the service of an advertising company analyst:
- tracking the conversion of ad texts
- testing other texts to increase CTR
- ad click cost analysis
- disabling keys when they are unprofitable
- analytics of low-profit advertising campaigns and their shutdown
Types of custom ads:
- CPA audit
- search campaigns + brand;
- formation of a product feed
- setting Merchant Center
- product advertising/Google Shoping;
- smart product advertising/Smart Shoping;
- dynamic remarketing;
- Discovery Ads;
- Smart banner campaigns;
-Performance Max;
- YouTube/video campaigns;
- remarketing campaigns;
- setting up analytics systems;
- setting up conversion tracking
What is included in the service of an advertising company analyst:
- tracking the conversion of ad texts
- testing other texts to increase CTR
- ad click cost analysis
- disabling keys when they are unprofitable
- analytics of low-profit advertising campaigns and their shutdown
Types of custom ads:
- CPA audit
- search campaigns;
- Discovery Ads;
- Smart banner campaigns;
- Performance Max;
- YouTube/video campaigns;
- remarketing campaigns;
- setting up analytics systems;
- setting up conversion tracking
What is included in the service of an advertising company analyst:
- tracking the conversion of ad texts
- testing other texts to increase CTR
- ad click cost analysis
- disabling keys when they are unprofitable
- analytics of low-profit advertising campaigns and their shutdown
* We understand that each site is unique, and the services presented in standard packages may not be relevant for you personally. Therefore, we can draw up a personal work plan with adjustments to the final price and you can order it right now.
Promotion through social networks works very well with a running advertising campaign. With active and lively groups in social networks, the trust in the site increases, and the conversion grows, which positively affects the ROI (return on investment in advertising).
With a running advertising campaign, the site grows very quickly in organic search results in the TOP. And with a minimum investment in SEO, you can attract 1 more source of “free” traffic, the effect of which can be very long-lasting.
With the complex promotion of PPC + SEO + SMM, the results come as quickly as possible. The most important thing is that the cost of one client brought from the site can be reduced from 2 to 5 times by attracting free SEO traffic and increasing conversions. That is, the ROI will increase and the payback of the business will come earlier.
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SEO Specialist
Work experience 5 years
SEO Specialist
Work experience 8 years
Lead programmer
Work experience 5 years
CEO
Work experience 7 years
Senior SEO Specialist
Work experience 8 years
Head of Sales Department
Experience over 8 years
Account manager
Experience over 4 years
Junior SEO Specialist
Work experience 1 year
SEO Specialist
Experience over 3 years
Account manager
Experience over 8 years
Junior SEO Specialist
Work experience 2 years
Junior SEO Specialist
Work experience 2 years
SEO Specialist
Experience over 2 years
Account manager
Experience over 4 years
Marketer
Experience over 4 years
Account manager
Work experience 2 years
Manager
Experience over 6 years
Junior SEO Specialist
Work experience 2 years
Editor
Work experience 5 years
PPC Specialist
Work experience 3 years
Setting the context is a rather complex and time-consuming process. You can face countless pitfalls here. Therefore, entrusting this task to specialists is vital. After all, the better the campaign is set up at the very start, the wider the reach it shall have and the less each attracted customer shall cost you. Falsely set Google Ads management or contextual advertising in Yandex Direct shall simply waste the whole budget and hardly generate any profit.
The primary platforms for contextual advertising are search engines: Yandex, Google, etc. Each search engine has its own name for the context functionality. For instance, there are Google Ads and Yandex Direct. But their point is the same — each search engine on the search results page before and after the list of sites has unique places (usually from 1 to 4) for posting advertisements. You can always see there that it is an advertisement. Depending on the position, the price for one transition is appointed. Thus, the context is often called PPC or the price per click. WEDEX agency is always ready to provide top-notch Google Adwords management services.
Moreover, the context can have different types and places of display. For instance, if an ad is shown on a search page, it is called a search ad. There are also display network ads — advertising shown on the website’s partner platform. It focuses on the ad’s multimedia component rather than text: pictures, animations, videos, sounds, etc. This type of advertising can also be called banner ads. For example, Google labels the websites for displaying such ads as CMS (contextual display network) and Yandex — YAN (Yandex advertising network). Typically, pay-per-click management service is significantly cheaper than showing on search.
Launching PPC ads consists of several main steps of these PPC campaign management services:
Collecting requests for which it is necessary to show ads is the very first thing to do when launching context. It is essential to select them meticulously and carefully since advertising with the wrong phrases may hardly give the desired outcome. Thorough work on the words in which you want to avoid being shown (stop words) is also indispensable for PPC management in UK. For example, in commerce, views by keywords with such a phrase as ‘do it yourself’, etc., are pointless.
Writing advertisements is the second but no less easy stage. Each contextual ad platform has its own specific requirements for texts. Thus, it is necessary, observing all these rules, to write such ads so that they can have got these features:
If all the ad writing requirements are met perfectly, they shall have got a high CTR, or simply put, clickable, which shall reduce the transition cost. Therefore, pay-per-click management services are indispensable.
The next thing to do is upload all advertisements to the service for verification by the system and to continue to set the time and regions of the display, cost per click, etc. At this stage, it is crucial to understand the best ways and time to show ads, for which devices you need to increase the price, for which you need to reduce it, etc. The campaign’s success shall be predicated upon the accuracy of these settings.
Linking advertising campaigns and traffic tracking tools is essential for analysis, reporting and statistics so that you can monitor the conversion of different advertising sources. Furthermore, you may change or turn off adverts that don’t generate sales but merely bust money. A properly configured analytics system allows you to track money wasters. You can get even more customers without changing the budget if you reduce investments in one type of advertising and increase in another.
That is why the WEDEX agency’s contextual advertising department, which provides Google Ads management services, is divided into two groups — those dealing with setting up contextual advertising and those working with the analytics of existing campaigns.
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